The celebrity cameos, genius jokes, and gimlet-eyed looks at depression in BoJack Horseman Season 2 turned the show into a critical favorite. WORKING WITH NETFLIX, WE created a social campaign that was as funny and groundbreaking as the show itself. Our strategy: Bring BoJack Horseman to life across social.

case study video

Custom Illustrations
GIF’S

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CLIENT: NETFLIX

TEAM:

DIRECTOR OF SOCIAL: JAKE GANT
ASSOC. CREATIVE DIRECTOR: NICK BURD
ASSOC. CREATIVE DIRECTOR: SPENCER DONALD
SR. SOCIAL MEDIA MANAGER: RENEE AIRO
PRODUCER: THOMAS GUINDON
SR. DESIGNER: RYAN KIM
JR. ART DIRECTOR: SUSIE THAI
COPYWRITER: MATT HOFFMAN
Illustrator: Jesse vital