For the 2018 All-Star Game we partnered with SAP and the NBA to highlight the innovative ways SAP Leonardo software can integrate and accelerate all aspects of the fan, team and league experience utilizing the latest in cutting technologies. Clear acrylic basketballs rigged with pressure-sensors and interactive LED lightning trigger one of six 3D Animated videos highlighting the different ways SAP Leonardo can make an impact for every aspect of the NBA and it’s partners. The custom fabrication lived during the NBA 2018 All Star Tech Summit featuring tech luminaries, influencers across business sectors, NBA league executives and team owners.

BRAND: SAP
AGENY PARTNER: MOMENTUM WORLDWIDE