With Season 2 premiering on Black Friday, we leveraged the proximity to Thanksgiving with a buzz-worthy stunt to amplify our social campaign built around a core idea:

Wild Animals, Human Drama.

our team produced and directed an Interactive Live Stream that put an original spin on a traditional meal. We invited the world-famous Columbus Zoo and their pride of Lions to be our guests of honor as we set out to orchestrate a compelling display of savagery around the dinner table and turn it into an interactive experience for a live audience.

 

BRAND: NAT GEO WILDZOO PARTNER: COLUMBUS ZOO