the taken3 “Particular set of skills” Contest blazed a new path for action movie marketing. liam appeared as his character bryan mills’ asking fans to follow him on linkedin for a chance to win a custom video endorsing their business skills on their linkedin profile. The project went on to win a ton of awards including the grand award at the clio key art awards. .
CONTEST ANNOUNCEMENT
WINNER ANNOUNCEMENT
LINKEDIN PROFILE
Campaign Results
CLIENT: 20TH CENTURY FOX
TEAM:
GROUP CREATIVE DIRECTOR: GLENN SANDERS
ASSOC. CREATIVE DIRECTOR: MIGUEL CABALLERO
PRODUCER: THOMAS GUINDON
EDITOR: JOHN FLEMING
COPYWRITER: MIGUEL CABALLERO