our goal for the Shallows social campaign was to pique the interest of thrillseekers with highly shareable, compelling content – leaving them high, dry, and wanting more. to accomplish this, our team not only created content in house, but also headed to sunny Exuma in the Bahamas to capture original content for Facebook and Instagram. due to the film’s distinct location, just any image wouldn’t do. A special 4-day shoot where we could control the environment and replicate the film’s aesthetic allowed us to accurately capture the island’s landscape.

 

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CLIENT: SONY PICTURES ENTERTAINMENT

TEAM:

SR. ART DIRECTOR: MATT DINOFF
PRODUCER: THOMAS GUINDON
SR. DESIGNER: RYAN KIM
Copywriter: KAITY WONG
Junior Art Director: MARK GIERL
Social Media Manager: kat armstrong
Social Media Manager: Justine heil